Kraft Foods invited myself and some other mummy bloggers to London for the day to talk to them about how we mums feel about their products, hear about their new product launch and best of all attend a cooking class with James Tanner (TV Chef).
The big news of the day was a 25% lower salt version of Dairylea being launched onto the market. The company have been struggling with their image in recent years, the health conscious modern parent has not been their friend and they agreed improvements needed to be made.
We were shown how to make Dairylea from scratch, enabling us to see what goes into it. There really is no big surprises in there. Emulsifying salt (not to be confused with common salt) binds the cheese, milk and butter together, but it just wouldn't be Dairylea without it.
The company dietitian Azmina Govindji gave us a great talk about what we feed our children and what we can do to give them a good balance of healthy foods. I loved her three colours idea, asking our children to always have at least three colours on their plate to ensure a balanced diet.
Now that's enough of the boring stuff.....
The even bigger news of the day where most of us Mums were concerned was...James Tanner is rather lovely.
After the cooking class we were taken to the Rainforest Cafe for lunch where all us bloggers got a chance to chat and gossip.
It was lovely to finally see some faces behind the blogs:
Next time lets leave the kids at home. ( But definitely invite James.)
Dairylea we love you, but then we always did.
*Our costs to attend this event were covered by the PR company, a lunch provided and goodie bags including vouchers received.