Last week i saw the Next Baby Competition and thought 'Oooh why not lets put Tabitha in she is a cutie, no harm done' and if by chance she did well then £500 of Next vouchers is not to be sniffed at, a years modeling contract can't hurt either.. I popped onto the site and easily entered her by attaching one photo, only then did i read the part about the voting system. I have seen competitions like this before where the company do not judge the winners themselves they select or shortlist as in this case by top amount of votes gained. Of course no one just randomly browses and votes for the prettiest this is hard core pimping of your child to family and friends begging for votes.
My heart sank, i really didn't want to have entered Tabitha into this kind of competition.
As i already had clicked enter and the application wasted no time in posting this fact on my Facebook wall i pimped for some votes a few times, but the whole thing still bothered me.
I was pushed over the edge by a friend suggesting i look at the Facebook wall of the competition...Oh my god.
Women, 'Mothers' calling peoples children 'ugly' 'unworthy of winning' of 'cheating' by getting people to vote and the unfairness of their beautiful child with no big family to vote for them, it was turning into a bitch fest full of vileness and stinking of desperation.
This morning i removed Tabitha from the competition and wished Next well with their ongoing event, they will need it. Haters have formed 'Anti Next Baby Comp' groups on Facebook, I would probably suggest armed security at the photoshoot day.
What is really sad is that if anyone thinks that Next set this competition purely to find the next top baby model they are probably wrong. Next have gained thousands of emails from voters and can now use their data information in future marketing.
I'm not mad at Next, its just good business. I am however a little mad with myself for being sucked in.